Marketing Manager
Description Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives. Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K. ATI Nursing Education, a division of Ascend Learning is the leading provider of online instruction, remediation, analytics, and consulting solutions for nursing programs. Founded in 1998, ATI uses progressive data analytics and compelling content to help nursing students master core content, develop into practice-ready nurses, and succeed on the NCLEX. Together with nursing schools, we're preparing the next generation of nurse leaders, ready to provide skilled and safe nursing care in a rapidly changing healthcare marketplace. Currently, ATI works with 20,000
nurse educators, 2,500 nursing programs, and 225,000
students. ATI Nursing Education's growing marketing team is hiring for a product marketing manager with an entrepreneurial mindset and ownership attitude. ATI maintains a large solution inventory and embraces new product innovation as a core business strategy, and we depend on product marketers to successfully position our tutorials, simulations, assessments, and services as the preferred solution in the marketplace. A successful sale is just the start - product marketers are responsible for continually demonstrating the impact our solutions have on the success of our clients preparing the next generation of nurses and nursing leaders. The right candidate will be someone who embraces change and is comfortable being uncomfortable. If you enjoy diving deep into your category and knowing your target audience as real people (and not just someone who happens to buy your stuff), and delivering relevant, insightful communications that help our clients and drive our business forward, keep reading. Responsibilities Owning and driving marketing strategy for specific product categories in the nursing education marketplace. Collaborating with colleagues in Product to develop concepts for new products and services, supporting them through the development process all the way to launch. Write strategy and creative briefs to articulate plans for internal and external communications campaigns. Work with 3rd party marketing partner to develop creative strategy and execute deliverables to support product launches and drive ongoing product use. Work with subject matter experts and content creators to develop content strategies that engages target audiences and naturally supports a solution-oriented sale. Communicating the value proposition of ATI's solutions from the inside out, starting with your colleagues in Sales and Service, all the way to the various personas within our target audience. Maintain thorough understanding of marketplace and competitors and evangelize that information throughout ATI. Partner with colleagues in Product to maintain competitive intelligence that becomes actionable business intelligence for Sales and Product teams. Education and Experience Bachelor's degree in marketing, communications, journalism, advertising, or a related field. Four
years of marketing experience, preferably in a B2B category. Experience in educational content or education technology will be considered a strong plus. Skills and Abilities Comfortable working in a flat organization with minimal hierarchy. Understands the difference between features/functionality and value. Can market intangible concepts like service support and delivery as enthusiastically as the company's hottest new product. The ability to work as part of teams and task forces to complete projects and tasks as they arise, before disbanding to form a new working group. Strong verbal, written, and presentation skills with the ability to work cross-functionally across sales, marketing, and product management organizations. Experience managing project specific or initiative timelines and resources. Ability to rapidly prioritize and react to changing market and organizational dynamics. Understanding of marketing automation, lead generation, and emerging marketing technologies. Familiarity with Pragmatic Marketing framework will be considered a plus. Experience working in and with a marketing/advertising agency will be considered a plus.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
nurse educators, 2,500 nursing programs, and 225,000
students. ATI Nursing Education's growing marketing team is hiring for a product marketing manager with an entrepreneurial mindset and ownership attitude. ATI maintains a large solution inventory and embraces new product innovation as a core business strategy, and we depend on product marketers to successfully position our tutorials, simulations, assessments, and services as the preferred solution in the marketplace. A successful sale is just the start - product marketers are responsible for continually demonstrating the impact our solutions have on the success of our clients preparing the next generation of nurses and nursing leaders. The right candidate will be someone who embraces change and is comfortable being uncomfortable. If you enjoy diving deep into your category and knowing your target audience as real people (and not just someone who happens to buy your stuff), and delivering relevant, insightful communications that help our clients and drive our business forward, keep reading. Responsibilities Owning and driving marketing strategy for specific product categories in the nursing education marketplace. Collaborating with colleagues in Product to develop concepts for new products and services, supporting them through the development process all the way to launch. Write strategy and creative briefs to articulate plans for internal and external communications campaigns. Work with 3rd party marketing partner to develop creative strategy and execute deliverables to support product launches and drive ongoing product use. Work with subject matter experts and content creators to develop content strategies that engages target audiences and naturally supports a solution-oriented sale. Communicating the value proposition of ATI's solutions from the inside out, starting with your colleagues in Sales and Service, all the way to the various personas within our target audience. Maintain thorough understanding of marketplace and competitors and evangelize that information throughout ATI. Partner with colleagues in Product to maintain competitive intelligence that becomes actionable business intelligence for Sales and Product teams. Education and Experience Bachelor's degree in marketing, communications, journalism, advertising, or a related field. Four
years of marketing experience, preferably in a B2B category. Experience in educational content or education technology will be considered a strong plus. Skills and Abilities Comfortable working in a flat organization with minimal hierarchy. Understands the difference between features/functionality and value. Can market intangible concepts like service support and delivery as enthusiastically as the company's hottest new product. The ability to work as part of teams and task forces to complete projects and tasks as they arise, before disbanding to form a new working group. Strong verbal, written, and presentation skills with the ability to work cross-functionally across sales, marketing, and product management organizations. Experience managing project specific or initiative timelines and resources. Ability to rapidly prioritize and react to changing market and organizational dynamics. Understanding of marketing automation, lead generation, and emerging marketing technologies. Familiarity with Pragmatic Marketing framework will be considered a plus. Experience working in and with a marketing/advertising agency will be considered a plus.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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