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Website Account Manger - Vin Solutions

Company Name:
Cox Auto Trader
## Description
The Website Account Manager is the main point of contact for their dealerships and is responsible for building and maintaining excellent relationships with the Dealer Principle/General Manager at each customer site.
Through proactive contact with customers the Website Account Manager will advise clients on their digital marketing strategy, focusing on the dealership's Internet presence and use of Haystack digital platform. On a daily basis, the Website Account Manager will also provide product training, feature information and will consult with clients on new product(s) that align with the client's business objectives.
In this role, the Website Account Manager is expected to deliver monthly reporting to decision makers and to consult with them on ways to improve the performance of their digital marketing solution. The Website Account Manager will utilize their strong understanding of Haystack's suite of products and industry knowledge to ensure maximum customer value and satisfaction. The ideal candidate will have experience in the following core areas: Dynamic Website Solutions, Customer Service, Technical Support, and Training.
Principle Duties and Responsibilities:
Proactively contact clients to offer advice on areas to improve the performance of their digital marketing suite.
Consult with clients on best practices relating to their digital marketing strategy as well as the best usage of the Haystack website platform.
Review client reporting and provide advertising analysis on a monthly basis.
Conduct regular reviews with clients to ensure negative patterns are identified and positive trends are communicated.
Identify opportunities for improvement with SEM, SEO, website layout and functionality, lead generation opportunities, etc.
Share articles and industry information with contacts.
Provide the Sales Team with referrals as needed.
## Qualifications
A bachelor's degree in a related field or 3-4 years of relevant work experience.
Two years of experience in Account Management or relevant experience.
Excellent written and verbal communication skills.
Employee must show excellent competency with
computer
applications and programs.
Must be able to handle difficult clients with confidence and escalate issues appropriately through their manager.
Working knowledge of website platforms, layout, and functionality.
Strong troubleshooting skills.
Job: Marketing
Primary Location: US-KS-Overland Park
Schedule: Full-time
Job Posting: Mar 14, 2014, 8:40:40 AM
Req ID: 140405

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