Account Manager
Overview
We are looking for an experienced Account Manager professional to join our Account Management Team.
As part of the Account Management Team, you will work with internal teams and the Managing Director. As the Account Manager (AM), you are responsible for developing, managing, executing and analyzing marketing campaigns including traditional media, digital media, creative, cost-per-inquiry, email marketing, web site development and social media with a focus on driving lead generation. As the AM, you are the primary point of contact with client marketing contacts. You will be evaluated on your ability to retain and grow client business.
account manager, account executive, senior account manager, senior account executive, account management, digital, higher education, lead generation
About Keypath Education
Keypath Education partners with higher education institutions worldwide to launch online programs, grow enrollment, improve learning and connect education to careers. Education is the foundation for our connection with our university partners, their students, our colleagues and our mission to change lives through education. Since its beginning more than 26 years ago, Keypath has been on the forefront of the higher education industry evolution.
We foster lifelong learning as we support our employees in their personal and professional growth through competitive salary and benefits, growth and training opportunities, wellness programs, flex hours and more. Keypath Education is a global company with multiple locations in the United States, Canada, the United Kingdom and Australia.
Responsibilities
Primary responsibility for strategy implementation and secondary responsibility for strategy development
Primary point of contact with partner
Facilitate development of partner strategic plan
Visit clients on regular basis
Deep understanding of Partner, target student, competitors, definition of success, market knowledge, vision and goals of Partner/Client, value prop/differentiation of Partner/Client, Manage client marketing execution - ensure client performance expectations are met, take a channel agnostic, client centric approach, review performance metrics, responsible for pacing and forecasting for partner and internal teams, responsible for channel budget allocations, set and update performance expectations for internal teams, review creative and project status plans and escalate issues as necessary, and develop and monitor testing plans
Facilitate meetings with internal resources working on partner school
Communicate strategy and direction for partner school to internal resources
Review and sign-off on billing for partner(s)
Guard against complacency and be the main driver of improvement
Accountable for:
Hitting inquiry forecasts
Adjusting marketing plans to meet enrollment forecasts
Hitting deadlines and deliverables to partner
Receiving or generating information about partner to enable internal teams
Other duties as assigned
Qualifications
Bachelor's degree in Marketing, Advertising, or related field of study
3
years demonstrated experience in the following:
Successful account management showing retention, growth and profitability
Proven ability to interpret data from multiple sources and translate into successful campaigns
Strong presentation skills to internal and external clients at all levels
Media and integrated marketing savvy
Manage budgets and expenses for both client and Keypath Education
Demonstrated critical thinking skills, decision-making, and problem solving skills
Experience successfully managing multiple projects and deadlines for people you do not directly supervise
Ability to travel varies month by month but can exceed 30% for some months
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
We are looking for an experienced Account Manager professional to join our Account Management Team.
As part of the Account Management Team, you will work with internal teams and the Managing Director. As the Account Manager (AM), you are responsible for developing, managing, executing and analyzing marketing campaigns including traditional media, digital media, creative, cost-per-inquiry, email marketing, web site development and social media with a focus on driving lead generation. As the AM, you are the primary point of contact with client marketing contacts. You will be evaluated on your ability to retain and grow client business.
account manager, account executive, senior account manager, senior account executive, account management, digital, higher education, lead generation
About Keypath Education
Keypath Education partners with higher education institutions worldwide to launch online programs, grow enrollment, improve learning and connect education to careers. Education is the foundation for our connection with our university partners, their students, our colleagues and our mission to change lives through education. Since its beginning more than 26 years ago, Keypath has been on the forefront of the higher education industry evolution.
We foster lifelong learning as we support our employees in their personal and professional growth through competitive salary and benefits, growth and training opportunities, wellness programs, flex hours and more. Keypath Education is a global company with multiple locations in the United States, Canada, the United Kingdom and Australia.
Responsibilities
Primary responsibility for strategy implementation and secondary responsibility for strategy development
Primary point of contact with partner
Facilitate development of partner strategic plan
Visit clients on regular basis
Deep understanding of Partner, target student, competitors, definition of success, market knowledge, vision and goals of Partner/Client, value prop/differentiation of Partner/Client, Manage client marketing execution - ensure client performance expectations are met, take a channel agnostic, client centric approach, review performance metrics, responsible for pacing and forecasting for partner and internal teams, responsible for channel budget allocations, set and update performance expectations for internal teams, review creative and project status plans and escalate issues as necessary, and develop and monitor testing plans
Facilitate meetings with internal resources working on partner school
Communicate strategy and direction for partner school to internal resources
Review and sign-off on billing for partner(s)
Guard against complacency and be the main driver of improvement
Accountable for:
Hitting inquiry forecasts
Adjusting marketing plans to meet enrollment forecasts
Hitting deadlines and deliverables to partner
Receiving or generating information about partner to enable internal teams
Other duties as assigned
Qualifications
Bachelor's degree in Marketing, Advertising, or related field of study
3
years demonstrated experience in the following:
Successful account management showing retention, growth and profitability
Proven ability to interpret data from multiple sources and translate into successful campaigns
Strong presentation skills to internal and external clients at all levels
Media and integrated marketing savvy
Manage budgets and expenses for both client and Keypath Education
Demonstrated critical thinking skills, decision-making, and problem solving skills
Experience successfully managing multiple projects and deadlines for people you do not directly supervise
Ability to travel varies month by month but can exceed 30% for some months
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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